When is a newsrack not just another rack?

The answer of course is when it is an IMPACT®. With its modern, user friendly design and excellent advertising ‘real estate,’ IMPACT can really make a difference. With wonderful broad surfaces to accommodate stunning graphics, IMPACT is a mini-billboard in your market. More and more newspapers are using IMPACT to more effectively offer their paper to various market segments; to better relate to the locale and customer; to communicate various messages to the reading public; and provide additional revenue through third party advertising.

IMPACT is now being successfully used as a platform to sell local, third party advertising to companies such as health services, beverage corporations, real estate agents and attorneys.

Simply put, IMPACT is a money-generating machine.

Newspapers benefit by gaining a significant new revenue source while placing additional vending units into service. Advertisers benefit by getting a well-viewed ad at a very affordable price. The newspaper buyers benefit from additional convenient locations where they can purchase their favorite community newspaper.

Here are just a few of the innovative advertising themes that Community Newspapers have developed:

In the past, Commmnuity Newspapers have relied mostly on paid subscriptions for their publication and avoided purchasing newsracks. Not any more! Today IMPACT is a proven tool that allows the newspapers to buy IMPACT units with the local advertsing revenue while maintaining a very genrerous postive cash flow. Here is an excellent example of how the Beaumont Examiner is making it work!