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IMPACT is the marketing vehicle that places newsracks into prime selling locations. Places like elegant hotel lobbies and key downtown locations. IMPACT’s customized vinyl wraps and innovative design benefit both business and newspapers by attracting customers to the business location and to the newspaper itself. Here are some of the many success stories: | Syracuse, NY | In Syracuse, New York, the new Bass Pro Shop was going to be a primary sales location for The Post Standard newspaper. The marketing team at The Post Standard was able to place their product at the store by offering the Bass Pro Shop location a customized newsrack.
| Flint, MI
 | In Flint, Michigan, the Genesee Valley Center needed to have a newsrack that supported their modern new look and they asked The Flint Journal to provide a product that would fit with their theme. IMPACT provided the answer with a wonderful new image for their vending units. | Roseburg, OR
 | In Roseburg, Oregon the News Review wanted to have newspapers available at prime selling locations including pizza outlets. After years of trying with little success the Circulation Team presented Abby’s Legendary Pizza management with the IMPACT option. Today, in Roseburg you can buy your newspaper while you are waiting for your pizza. | Baton Rouge, LA
 | Following the LSU win at the Bowl Championship Series, The Advocate newspaper installed new IMPACT newsracks at the Louisiana State University to capture the spirit of their success. A great promotion for the winning college football team. | Sacramento, CA
 | After a complete renovation at the Shopping Mall in Sacramento the newspaper was asked to replace their older style vending units with new ones that would reflect the character and theme of the Shopping Mall. The designers created a wonderful image that is both modern and stylish to meet the needs of their customers at the mall. Once again IMPACT combined both form and function to meet the needs of the customer. | Atlanta, GA
 | One of the many approaches to customer service includes co-operative marketing of the customers products along with the newspapers. Tying in a promotion of the customers products can generate a stong commitment to the co-promotion and success at fast food locations with high traffic volume. | |
Fayetteville, NC | The famous 82nd Airborne Division of the US Army is located near Fayetteville, NC. The Fayetteville Observer generated a wonderful theme to celebrate their commitment to their community and the military base. Powerful images of the 82nd in action were welcomed by all who saw the new IMPACT units.
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 | | Please visit the photo gallery for more exciting images that are presented by IMPACT. 
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